WWW: A Marketing Design perspective.

The first question that comes to a human mind is, why one needs a website?

Another important aspect would be that is it a need or a want? And what one would want to achieve out of it?

All of the above questions are critical and vital to evaluate. So, let’s address one by one.

A website is an e.business-card. While you are busy in fulfilling other roles, this e.card will help you promote your business and other potential prospects will benefit by being empowered by this tool. It will help you tap the immense opportunities that you will benefit by describing your values, thoughts, feelings, emotions and much more. The language plays a very vital role in a website. The way you address your target market makes you win the game. Each page on a website has to be customized and the lingo has to be accordingly. It’s like you live in a mansion and each room has custom design and decoration.  More importantly the message you want to convey to your target market has to be delivered in a way that its perception value remains same. Sometimes a website can explain more about the business than your own 30-second elevated speech. Now, I think you get an answer to your most important question that why you need a website? Atleast one can find you anywhere and everywhere.

After reading this you will agree that having a website is not a want anymore. Whether you agree or not, after having more than 350 million website on the World Wide Web, having a website is the need of the day. What you want to achieve today from a website should depend on your business goals.

And before you go any further I would like to emphasize a fact that you should have a website before you launch your business. Make sure you design and develop your website keeping your target market in mind. Practice and run every aspect of your website. Launching a business without a website is dangerous and might hurt you even before you realize.

Having a website means having right branding for the right audience. The colors you choose will play an essential role in your success. By having a website your business has passed all geographic boundaries and is open for all.

In a nut shell, whether you are an entrepreneur, expanding a business, investor, retailer, a franchiser/ franchisee, band or a musician, a writer or even a service provider – you need a website.

To get a robust, efficient and effective website – please contact us at info@stepaheadpromos.com or call 604-679-8213.

Visit: www.stepaheadpromos.com for more details.

Business Startup Checklist in Canada

Business Startup Checklist in Canada

It is good to have a great idea to start a new venture. However, that idea will become successful if you have proper guidelines. I have summed up these guidelines to make your life a bit easy and let’s discuss them one at a time;

Guidelines:

These guidelines have been divided into the following five phases;

Planning phase

This is key to your success as it describes what type of business you have. A comprehensive business plan will lead to the path of success. This would include market research about your industry, products & services, marketing & sales strategy, HR forecasting and recruitment and a strong and stable financial plan.

Organizing finances phase

This will include the details of how much money do you require to start/ expand a business. How much money will you invest and how much will you require from your investor. A solid financial summary will add value to your investment proposal.

Registering phase

This is key to any business. Follow the link below to find out what kind of permits & licenses are required to start your business. It will also guide you that what exactly are the requirements of the business in terms of employee safety, fees and regulations. The link is;

www.Bizpal.ca (for provincial requirements please visit your respective city website for more details)

Human Resources phase

You should know, where to look to hire new staff and how will you manage them. This might include labor laws, employee relations, health and safety, employee rights, organizational behavior etc…

Help phase

Visit our website for more resources.

 

How to contact us:

Website: www.stepaheadpromos.com

Email: info@steapheadpromos.com

Tel: (604) 679-8213

Facebook: www.facebook.com/stepaheadpromos

Twitter: http://twitter.com/OSAPromotions

LinkedIn: http://www.linkedin.com/pub/azeem-haq-mba/13/79b/283

Do you have a business plan?

Business Plan is the only key to your success. It is the gear-box of your business. Your business will not move forward without it. It gives you a clear path to achieve your goals.

We specialize in developing and writing Business Plans, Marketing/ Sales Plans, Human Resources Planning, Media Campaigns, Online/ Offline Advertising, Launch and Relaunch of Brands/ Products and Services, Analysis of Financial Statements and much more…

Either you LIKE this event or POST it to your wall; you will automatically be entitled to avail a 20% OFF on our services. So avail this opportunity to become a market leader in your field. Our charges are very competitive and your satisfaction is 100% guaranteed.

Remember, we have the solutions your competitors never thought of.

 

How to contact us:

 

Website: www.stepaheadpromos.com

Email: info@steapheadpromos.com

Tel: (604) 679-8213

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Importance of a Marketing Plan

The Importance of Marketing for the Success of a Business

 

Marketing is the backbone of any business:

People must know YOU – Get your name Out

For a business to succeed, the product or service it provides must be known to potential buyers. Unless your business is known in your community or target market and have communication with your customers readily available, no one will buy from you.

Higher Sales

It helps get more sales. As awareness becomes a reality, it is also the point where new customers start to spread the word, telling friends and family about this amazing new product they discovered. Your sales will steadily increase as the word spreads.

Company Reputation

Brand image can only be build with the help of marketing.

Healthy Competition

Marketing also fosters an environment in the marketplace for healthy competition. With marketing efforts you will set out your pricing, discounts, promotions, new product developments, etc, which not only reaches the intended consumers, but also reaches other companies competing for the consumers’ business and this will give you edge over your competitors.

Considerations

Although marketing is hugely important for a business to succeed, it can also be very expensive. In its first year, a company might spend more than what is expected on marketing programs. After the first year, a marketing budget can reach as much as 30 percent—sometimes more—of the annual sales. A marketing program that gives your company the best chance is a healthy mix of different forms of marketing, such as website development, public relations, print and broadcast advertising, design and printing for all print materials, trade shows and other special events, etc.

And in order to achieve all this you need a marketing plan. Your marketing plan would have a comprehensive marketing strategy, sales tactics and your projected sales verses your expenses. This marketing expense could be converted into your investment as you are expecting a return out of it.

A million dollar question – Do you have a marketing plan?

Give us a call at 604-679-8213 or write at info@stepaheadpromos.com and will guide you on how to market your business.

IMPORTANCE OF A BUSINESS PLAN

IMPORTANCE OF HAVING A BUSINESS PLAN

 

Here are some important benefits of having a business plan. :

It helps you understand the risks involved

Calculative risks are always better as they involve less financial burden and are simply less stressful. Your life would be a bit easy when you know what you need (money wise) and where to get it.

It clarify your thoughts

By writing a business plan you are clarifying all complexities in running your business and it gives you an insight that whether your business idea is worth giving a shot or not.

It helps determine the financial health of your products/ service

By doing the right market research it gives you a vision to evaluate the worth of your products and services and see if it will really benefit the consumers or not. It also elaborates the facts that whether your “value-added preposition” will actually have an edge among your competitors.

It gives you an estimate of your start-up costs and how much you’ll need to invest or finance to run the business

This is an important aspect of your business. With the right calculations, your projected financial statements can give you a realistic and optimistic snapshot of how much money you will need to start the business and what will be your break-even point.

It helps convince investors and lenders to fund your business.

This is also very important as with the right business plan you can apply for funding by the government/ private and can find an investor to invest money in your business idea.

It helps define your target market

Your business plan will also allow you to focus on your customers. You can identify who is your target market and how to reach it. This requires a robust marketing plan with strategic sales strategies.

How to contact us:

 

Website: www.stepaheadpromos.com

Email: info@steapheadpromos.com

Tel: (604) 679-8213

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10 things to consider before becoming an entrepreneur

A MUST READ FOR ALL ENTREPRENEURS. THANKS TO GLOBE AND MAIL

The following top 10 list is adapted from Carol Roth’s bookThe Entrepreneur Equation
Are you tired of working for someone else? Do you think starting your own business could set you free? Think again! The failure rate for new businesses is gloomy. In fact, the great majority of businesses (up to 90%) fail within five years.
The reality is that the average business does less than $100,000 in sales, is not innovative, and has no plans for growth (from Professor Scott Shane, in his bookThe Illusions of Entrepreneurship). The majority of businesses (60%) do not earn a profit over their lifetime.
Yet despite incredibly high failure rates, over 6 million people start a business each year. Before you decide to join the ranks of the self-employed, find out if business ownership is right for you.
Are you ready to be an entrepreneur? Consider these 10 steps.

Step 1: Define your motivation.

Ask yourself why you really want to start a business. Are you looking to get rich quick? Do you want to showcase your talent or service? Are you tired of your boss taking credit for what you do? These are not reasons to start a business. On the other hand, if you love the idea of running an entity, if you like creating systems and procedures, adore servicing customers, and if you thrive on wearing many different hats and balancing responsibilities, then entrepreneurship may be something to look into.

Step 2: Say hello to your new boss.

Wait, I thought I was in charge now. Not exactly. When you start your own business, you are no longer in control. And, you may not have the freedom you think you do. See, you are controlled by your customers, investors, and lenders – and you are personally responsible for answering to all of them, all of the time.

Step 3: Evaluate how well you work with others.

Many people dream of opening a business as an escape – from the annoying coworker who won’t leave you alone, or from an overbearing boss. But having a business doesn’t mean you no longer have to interface with people. In fact, it’s the opposite. To get clients, investors, and others to help you with your business (including accountants, lawyers, and more) you’ll need to keep your people skills sharp.

Step 4: Add up your responsibilities.

Owning a business is very much like raising a child. It’s a 24/7 job. Will you be able to respond immediately when your “child” has an emergency? If anything happens to the business (including a loss of your investment money and income), how will it affect your family or home life? Consider the worst-case scenarios when evaluating your responsibilities and impact to your current lifestyle.

Step 5: Look at your management and industry experience.

Being able to manage employees and vendors is the type of entrepreneurial skill you’ll need to acquire before starting your own business. You’ll also need to know your industry inside and out, including aspects you may not be familiar with or may not even like, including marketing, accounting, and more. Don’t have the experience you need? Spend time working in a similar company, shadow a business owner in your industry, or accept an internship. Test the waters first with a trial run before you start your own company.

Step 6: Take stock of whom you know.

Business comes down to not what you know, but whom you know. If you don’t know many people, you may be tempted to overlook just how important it is to network and be connected. But good connections are worth their weight in gold. They will get you interest from investors and lenders. You’ll receive better financing, prices, terms, and conditions from business suppliers and professional services. And you’ll receive more customer referrals.

Step 7: Be honest about your relationship with money.

Are you financially responsible? Do you have any money to invest in your business, or will you be relying on others? Do you panic about spending money or avoid financial risk at all costs? Don’t expect your relationship with money to change just because you’ve opened a business. Opening a business requires money — enough for you to start, operate the business and to live on — as well as sound financial management.

Step 8: Assess your personality type.

Do you prefer the “status quo” and like to avoid the unexpected? Can you handle a life of highs and lows – including financial highs and lows? Could your savings and bank account handle financial lows as well? If you are a person who likes stability and control, or if you prefer when things go as planned, the roller-coaster ride of a new business may not be right for you.

Step 9: Examine the marketplace and your competition.

Before you leap into entrepreneurship, take a hard look at the marketplace and your competition. Is your market saturated with successful businesses? Is your industry littered with so many bad businesses that it’s developed a bad reputation? Both good and bad competitors will influence just how successful your business will be. You will need to market and brand your business to shine above the good competitors, and to make up for the bad ones.

Step 10: Test your scalability.

The most successful businesses rely on automation and delegation. Will other employees be able to do your work? If not, can you teach others what to do in an easy-to-follow format? If your business relies on your skills- and your skills alone – you might have a successful job, but not a successful business.
Thank you for reading.
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